Technical SEO Best Practices: Step-by-Step Guide (with Examples)

Technical SEO is the most important part of any website, it has multiple impacts from performance to google core web vitaels. Let's discuss this in detail. I will try to explain this step by step, this will really help you to optimize the page.

Below is the important list which we should take care of for tech seo.

1. Indexing: No noindex on key pages, valid sitemap

2. Speed: Fast LCP (<2.5s), optimized images

3. Links: Clean URLs, no broken links

4. Structured Data: Schema markup for rich snippets

5. Security: HTTPS, no mixed content

6. Mobile: Responsive, no render-blocking resources

Ensure Proper Indexing & Crawling

This will help Google find & index your pages correctly.

Steps to follow:

Check robots.txt – it doesn’t block critical pages.

Bad: Disallow: / (blocks entire site)

Good: Allow: / + Disallow: /private/

Submit XML Sitemap – Helps Google discover pages faster.

Ex: yoursite.com/sitemap.xml (Submit via Google Search Console)

Fix Crawl Errors – Use Google Search Console > Coverage Report to find:

Optimize Site Speed & Core Web Vitals

This will improve user experience and rankings.

Steps to follow:

• Enable Compression (Gzip/Brotli) – Reduces file sizes.

Ex: Compress CSS/JS files via .htaccess or CDN.

• Optimize Images – Use WebP format + lazy loading.



• Minify CSS/JS – Remove unnecessary code.

Use tools: Webpack, PurifyCSS, Google Closure Compiler

• Improve Server Response (TTFB) – Use a fast host (e.g., Cloudflare, LiteSpeed).

Pass Core Web Vitals (LCP, FID, CLS)

• Test with PageSpeed Insights (aim for ≥90/100).

Fix URL Structure & Internal Linking

Make navigation easy for users and search engines.

Steps to follow:

• Use Clean, SEO-Friendly URLs

Bad: yoursite.com/?p=123

Good: yoursite.com/seo-best-practices

• Internal Linking – Link related pages with descriptive anchor text.

Ex: Learn technical SEO tips

• Fix Orphan Pages – Ensure all pages are linked internally.

Implement Structured Data (Schema Markup)

Enhance search results with rich snippets.

Steps to follow

• Use JSON-LD Schema (Google’s preferred format).

Ex:

• Test with Google’s Rich Results Test

Secure Your Site (HTTPS & Security Headers)

Avoid "Not Secure" warnings and improve trust.

Steps to follow:

• Enable HTTPS (SSL Certificate) – Redirect HTTP → HTTPS.

Example (.htaccess):

• Set Security Headers (HSTS, CSP, X-Content-Type-Options)

Optimize for Mobile & Responsive Design

Avoid Google penalties and improve UX.

• Use Mobile-Friendly Design (Test with Google’s Mobile-Friendly Test)

• Avoid Blocking CSS/JS (Googlebot needs to render pages)

• Use Viewport Meta Tag